Nomadic Gear

Visual identity design for a gear and clothing company aimed at digital nomads.

Designed for life on the go

Nomadic Gear needed a strong visual identity to connect with its target audience from the start.

The logo concept is a play on the target audience’s need to be connected wherever they are, and adventure.

The Nomadic Gear logo on a t-shirt tag. Photo

A simple symbol for use anywhere.

The Nomadic Gear visual identity manual. Photo

A simple identity manual provides guidelines for anyone working with the brand going forward.

The Nomadic Gear visual identity manual, inside. Photo

A colour palette and typography form the basis of the identity.